Tuesday, May 19, 2020
Operational Efficiency Operational Optimization Sa Ã¢â¬â Situation Anlysis Pa Ã¢â¬â Problem Analysis Da Ã¢â¬â Decission Analysis Pa Ã¢â¬â Probabilty Analysis 1) Suppose that a peak harvest-season day involves 18,000 barrels of berries, 70% of them wet harvested, arriving uniformly over a twelve-hour period from 7 a.m. to 7 p.m., and process initiates as soon as the first truck arrives. a) At what time during the day, would the trucks start queuing up to upload? Answer: - Trucks carrying wet berries will have to wait to unload during the day because the incoming arrival rate is 1050 is greater than processing rate 600. The Trucks arriving with dry berries will not have to wait as processing is greater thanÃ¢â¬ ¦show more contentÃ¢â¬ ¦The predicted increase in the wet berries growth to 70% will increase the overtime issues as the dryer is the bottle neck in the process and wet berries require going through this step. There is also a secondary problem regarding grading of process berries. Half of the berries graded top quality is actually not top quality and do not deserve extra premiums paid on the top quality berries. This is due to the inefficient quality assessment method. The waiting of the Trucks can be reduced by adding an extra storage bin (converting the bins to be used for both wet and dry berries) to the system. The other reason for the increased wait time is that the processing at the plant starts at 11:00 am whereas the trucks start delivering at 7:00am due to which the trucks have to wait for a longer time. So the working shift should be change to 7:00 am instead of 11:00 am. This will effectively decrease the wait time of the berries. This will also eliminate the need of adding the extra storage to the system as the process will start as soon as the deliveries start eliminating the berry stock build up. Scheduling and holding capacities will not work if we cannot dry the berries. By adding two additional driers, NCC will be able to dry 400 barrels per hour of wet berries decreasing the bottleneck. The issue of over incentives paid for theShow MoreRelatedDifference Between Simulation and Optimization1541 Words Ã |Ã 7 Pagesis whether optimization, simulation, or a hybrid model (combination of optimization and simulation) is a better option to pursue. In this paper, we fundamentally distinguish the two modeling approaches Ã¢â¬â Supply Chain Optimization vs. Supply Chain Simulation, and the scenarios where the each option should be employed. Overview Optimization focuses on finding the optimal solution from millions of possible alternatives while meeting the given constraints of the supply chain. Optimization utilizes mixedRead MoreThe Summary of What Is Strategy from Michael Porter1471 Words Ã |Ã 6 Pages What Is Strategy? (To make a summary of the article while answering the question, the answer directly related to the questions are highlighted ) 1. Achievements Neutrogena has established itself in the soap market through variety-based positioning. Michael. Porter defines strategic position as attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company. It means performing different activities from rivalsRead MoreState Of The Art : Cloud Computing2048 Words Ã |Ã 9 Pagesmachines to be hosted on a single server. This improves server utilization for providers. Moreover, multitenancy refers to the capability of provisioning data centre space to multiple consumers . This allows for dynamic resource pricing and efficiency at data center level. Due to the heterogeneity of Cloud resources, environmental necessities, locality restrictions and the dynamic nature of resource demand, there is the need for an efficient resource allocation technique. Several algorithms thatRead MoreAccentures Strategy And Analytical Capabilities1593 Words Ã |Ã 7 Pagessegments. The Accenture solution offers benefits the client could not easily achieve own its own. BaaS enables the client to target business customers in all enterprise segments with greater effectiveness and efficiency. Compared to traditional approaches, the projected gains in efficiency are expected to range from 200 percent to 400 percent. The BaaS model also enables the client to apply predictive techniques to smaller and midsized business segments, providing additional opportunities for theRead MoreBusiness Intelligence Vs. Business Analytics Essay1660 Words Ã |Ã 7 PagesThe following diagram illustrates the processes that underpin a traditional business intelligence syst em: Source: Michalewicz et al. (2006), Adaptive Business Intelligence, Springer (page 4) Business intelligence is extraction of contextualised operational information from raw data sources combined with Ã¢â¬Å"expertÃ¢â¬ knowledge to perform informed decision making. Business Intelligence is collective information Ã¢â¬â about customers, their competitors, business partners, competitive environment, and own internalRead MoreCase study Sinosteel1530 Words Ã |Ã 7 Pagesdoor of difficulties, as it can globally monitor and highly standardize the information to an enterprise scope. Not only can it grant an efficient management of all core business functions, but it also achieves information sharing and thus improves efficiency. In a scattered company like this one, needing a broad general system to enable communication between subsidiaries, an ERP system proves helpful because it consists in building a tool on a whole company scale. 2. Why did Sinosteel pursue the developmentRead MoreBalance Scorecard Assignment Essay1493 Words Ã |Ã 6 PagesBalance Score Card Assignment A Balanced Scorecard can be defined as a Ã¢â¬Å"performance management tool which began as a concept for measuring whether the smaller-scale operational activities of a company are aligned with its larger-scale objectives in terms of vision and strategyÃ¢â¬ (Wikipedia 2009, Ã ¶ 1). Scents Things will need to develop a balanced scorecard that will assist in meeting and help define the companyÃ¢â¬â¢s values, mission, vision, and SWOT analysis. The balance scorecard is made up of fourRead MoreBig Data On Oil And Gas Sector Essay1136 Words Ã |Ã 5 PagesThe industry has long dealt with huge amounts of data to make critical decisions over the period of time. For many years energy companies had invested in seismic software, data visualization and other digital tools technologies for planning and optimization purposes. But now a day, most of the enterprises have started craving a certain desire for better execution of EP activities. Since the crude oil prices have gone down signi ficantly over the past few years, which have effectively brought downRead MoreProcter and Gamble Tries to Optimize Inventory2635 Words Ã |Ã 11 PagesChapter 8: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications The shampoo and lipstick aisles at Target and actually sites for an unending struggle among consumer products companies for retail shelf space. No company knows this better than Procter Gamble (PG), one of the world s largest consumer goods companies, with annual revenue surpassing $76 billion and 138,000 employees in 80 countries. The company sells more than 300 brands worldwide, including CoverRead MoreRelational Databases : Sap Hana1463 Words Ã |Ã 6 PagesSo what has made HANA one of the most successful databases in the industry? To properly answer that question, one needs to examine all the different components that constitute the entire make up of HANA. Ã¢â¬ ¢ Real-Time Analytics: HANAÃ¢â¬â¢s ability to provide and support real-time analytics is one of the main components that has proven to be invaluable to customers. This is inclusive of all aspects of operational reporting in an organization. From financial reporting, to sales reporting, master data
Wednesday, May 6, 2020
Rebecca Huss Professor Terrell English 102 1 October 2015 The Right to Choose Society loves choices. But when it comes to one of the most important decisions in a personÃ¢â¬â¢s life, the right to live or die, we only have a select few choices and some of them cause more harm than good. The choice here is whether or not a person should have the right to end his or her life in a safe, peaceful manner when the quality of life is no longer the same quality it once was. Currently only a few states give people the right to choose a peaceful way to end their lives. People should have the right to choose to end their pain and suffering when diagnosed with a terminally ill condition by legalizing physician-assisted death in every state. People often link the terms euthanasia and suicide with physician assisted dying. However, there is a huge difference between these. An informational article by Compassion and Choices explains that aid in dying is the process that allows a mentally competent, terminally ill adult to legally request a prescription for a life-ending medication from their physician. The medication must be self-administered (4). Euthanasia is a physician giving a person medication, mainly by lethal injection, to him or her requesting death. The difference between suicide and aid in dying is simple. Suicide is a physically healthy person choosing death for personal reasons while aid in dying is choosing death sooner instead of later when death is inevitable. KnowingShow MoreRelatedThe Choice Of A Person s Life1685 Words Ã |Ã 7 PagesHuss Professor Terrell English 102 1 October 2015 The Right to Choose Society loves choices. But when it comes to one of the most important decisions in a personÃ¢â¬â¢s life, the right to live or die, we only have a select few choices and some of them cause more harm than good. The choice here is whether or not a person should have the right to end his or her life in a safe, peaceful manner when the quality of life is no longer the same quality it once was. Currently only a few states give people theRead MorePro Choice Is Not Murder968 Words Ã |Ã 4 PagesDon t Bring Someone Into Suffering: Pro-Choice is Not Murder Out of 55 million Americans who live in food insecure homes, about 16.7 million are children. Almost 5.5 million children live in families who have lost their home. In Maryland alone, there are currently 250,000 children going hungry each day (Raphel). As we carry our lives day to day , many children are suffering due to hunger, the loss of a home, abuse, and many other causes. This issue has bothered me for as long as I can rememberRead MoreThe Matrix, By Keanu Reeves1120 Words Ã |Ã 5 Pagessimulation, and every person around him is just asleep believing what they see is real. 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ThatRead MoreExistentialism : A Philosophical Theory Essay1551 Words Ã |Ã 7 Pagesemphasizes the existences of one against it s freedom of choice and will. It is also interpreted that humans come into the world without a nature. Humanity has no universal established in advance principles or ethics common to all of humankind. Since there is no preformed essence or definition exists of what is means to be human, a person must form its own conception of any existence by maintaining the actions of and responsibility for its actions and choices. Consequently, a human being gains his/herRead MoreEssay on Abortion: A Freedom of Choice865 Words Ã |Ã 4 PagesAbortion: A Freedom of Choice During the last twenty-five years, abortion has been one of the most heated topics being debated the world. The only topics that equal the abortion debate are race and war. Abortion is a discussion of human interaction where ethics, emotions, and law come together. 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Ultimately lif e ends in the unavoidable outcome, death. From conception
Question: Discuss about theBusiness Information Analysis forCase Study of Nokia. Answer: Introduction It takes effort and devotion for companies to establish roots in international markets. Many companies try and have failed terribly. Nokia a telecommunication network company and has managed to get space into the global market. The company from the United States of America has had immense influence on the global market and its presence has been felt widely. In the mid 1860s, the inquisitiveness of one Engineer Fredrik Idestam a miner from Finland brought into existence one of the most distinguished telecommunication Technology Brands named Nokia with the help of his friend Leo Machelin. The company began as Nokia Ab which was majorly involved in electric business. In the1970s the company became involved in the telecommunications industry. With time competition in the telecommunications industry became intense which made it necessary to invest in marketing to remain competitive. This effort has been put in place over the years enabling the company to be among the top telecommunication Companies not only in Finland but all over the world. Statement of the Problem Globalisation is the new order of the day in the modern business world. All companies are striving to produce products and services for global markets. A number of companies have managed to produce global products. Among these is the Nokia Company. Penetration into the global markets requires marketing of the products. The most important aspect in flourishing of any business would heavily rely on the marketing strategies put in place. A business expands because it invests in research. With intensive research, the business understands its market and then finds the most suitable ways to reach out to the market to grab a significant portion of the market. A Case Study for Understanding the Chosen Business Problem This study will focus on global telecommunications Company named Nokia. Nokia brand has been in the market for quite a while but despite the emergence of new companies in the telecommunications Industry, the company has retained its market share not only in its country of Origin but all over the world. Over the years Nokia has remained ahead of its main competitors Samsung and Aple. Several questions have been raised on what exactly has been the reason for this success. It has emerged that the reason for this success has been mostly because of its marketing strategies. The marketing strategies embraced by the company make it stand out among its competitors. Some of the most common marketing strategies that the company uses include advertising, diversification of products and re-branding. Research Objective The research proposal will be guided by the objective of determining the effects of marketing strategy on the market share of Nokia. Research Questions From the case study one company has been chosen, the following research questions will be used: Which marketing strategy is most suitable for advertising of telecommunications products? How does marketing influence the growth of business today? To have a clearer understanding of the marketing strategies the literature review has been conducted to understand the effect of marketing strategies. Literature Review Introduction A good marketing strategy is a key to success for every company. With the effects of globalization which is felt in every aspect of business today it is crucial for companies to stand out in their marketing strategies in order to grab a niche in the market. This therefore means that failing to implement a good marketing strategy can be a major cause of failure in business. Literature Review `Kenichi Ohmae (2001) a Japanese Strategy guru, furnishes the marketing with the concept of the 3Cs (Customer, Corporation and Competitor). He suggests that if these three are figured in, a company will attain a sustainable competitive market. For so many years, Nokia has been dominant among the telecommunication Companies. This is an industry that has been marked with intense competition with each o the players trying to outdo the other. In such a scenario therefore, the marketing strategy employed become very important in determining the market share for each company. Nokia has engaged various strategies to retain its market share including targeting part in major sponsorship deals targeting various sporting activities. According to an Indian business research journal (2012) the measure of the changing effects of advertising demonstrate that the marketing variable have immense contributions to the performance of a product in the market. These effects are usually short and long term and affect the sales as well. Companies are producing more than needed by consumers and therefore, it requires some selling efforts for them to survive and to generate profits Obeng and Kwadwo (2001). Although advertising service is one element in marketing mix, it has become almost the only commercial venture that companies use to achieve corporate objective and long term profitability. It has emerged that in the recent years, the telecommunications industry has continued to grow attracting several other companies like techno and Infinix which have come in to provide the variety needed to satisfy consumer needs. Nokia continues to shine with almost 40% of the market share. Purchase of Nokia products varies among different age groups with the younger generation mostly those with Android operating systems. This means that Nokia Company has a wide range of Customers with unique needs. According to (obeng and Kwadwo, 2001) the desire for companies to make their products unique from the rest has made a number of companies to invest heavily on marketing campaigns in order to stay ahead of their competitors. Several scholars have attributed the high competition in the Telephone industry to a number of factors including, cost, quality, durability and additional features among other considerations. Uniqueness of products enables them to enjoy large market share with less competition (Kenichi, 2001) Nokia has invested in the advertising and has mainly used the sensationalization to appeal to the most treasured time indicating family and friends association. Conclusion From the above reviewed literature, marketing strategies are vital to success of businesses. The marketing strategy employed in a business determines the market share of company. Nokia stands out in the telecommunications market share not because it has the best products but because it has realized the power of marketing and has invested time and resources to ensuring that its brands are popular among most countries of the world. The Company has also invested in branding in addition to the diversification of its products. The latest of its diversification is the introduction a wide Android phones and cheaper phones to suit the needs of all its clients. A good marketing strategy contributes to the success of the company. Nokia Company has invested heavily in marketing their products which has made the company stand out from the stiff competition in the market. This is partly because other companies have not successfully invested in quality products, as well as the marketing and branding of their products. Recommendations All companies should invest more in marketing in order to gain a larger market share. From the literature review companies that have invested well in advertisement have gained more market shares. Companies should invest in advertising strategies that have long term effects to the consumer .A company like Nokia has slogans that have remained in consumers mind for a very long time. Dealing with global products also comes with many challenges. With the increased brands in the market it is important for companies to invest in marketing in order to make their companies stand out. Companies can also embrace producing high quality products so that they can keep and attract more customers and maintain their space in the market. Such a move will ensure that competitors are only left with only one option of accepting their subordinate role in the market. Nokia Company can also focus on the new customers in the market and identify their various needs through informed research aimed at finding solutions to these needs. Bibliography Basu, P., Consumer Decision Analysis for purchase of Fruit Drinks, Symbiosis Institute of Business Management, Pune. Berry, J. (2005). 'Identifying Reaching and Motivating Key Influencers,' conference paper presented at the Word of Mouth Marketing Association Summit, 29-30 March Chicago. Dye, R. (2000) The Buzz on Buzz, Harvard Business Review, 78(6). 139-146. Ferraro, G.P. (2002) The Cultural dimensions of international business, 4 ed. Upper Saddle River, NJ: Prentice-Hall Gupta, A.K., and Govindarajan, V. (1996) Determinates of Knowledge Outflows from and Inflows into Foreign Subsidiaries in Multinational Corporations Hayes, Jack. "Coca Cola Television Advertisements: Dr. John S. Pemberton". Nation's Restaurant News. Retrieved 2016-12-7 Kahn, B. E., Kalwani, M. U., Morrison D. G.(1998).Niching Versus Change-of-Pace Brs: Using Purchase Frequencies Penetration Rates to infer Br Positioning. J Journal of Marketing Research, 25(4), 384-390. Malcolm Warner, International Encyclopaedia of Business Management, 2nd ed Mark Pendergrast (2000). For God, Country Coca- ColaBasic Books pp. 192193. Prusak, L. (1998) Why Knowledge, Why Now? in Klein, D.A (Ed.), the Strategic Management of Intellectual Capital, Woburn, MA: Butterworth-Heinemann, Pp 154-174 Riesenberger, J. R. (1998) Executive Insights: Knowledge - The Source of Sustainable Competitive Advantage, Journal of International Marketing, Vol.6, No.3, Pp 94-107. Spender, J. C. (1996) Making Knowledge the Basis of a Dynamic Theory of the Firm, Strategic Management Journal, Vol.17, Winter Special Issue, Pp 45-62.
Wednesday, April 22, 2020
Machiavelli - Human Nature In The Prince Niccolo Machiavelli presents a view of governing a state that is drastically different from that of humanists of his time. Machiavelli believes the ruling Prince should be the sole authority determining every aspect of the state and put in effect a policy which would serve his best interests. These interests were gaining, maintaining, and expanding his political power.1 His understanding of human nature was a complete contradiction of what humanists believed and taught. Machiavelli strongly promoted a secular society and felt morality was not necessary but in fact stood in the way of an effectively governed principality.2 Though in come cases Machiavelli's suggestions seem harsh and immoral one must remember that these views were derived out of concern Italy's unstable political condition.3 Though humanists of Machiavelli's time believed that an individual had much to offer to the well being of the state, Machiavelli was quick to mock human nature. Humanists believed th at "An individual only 'grows to maturity- both intellectually and morally- through participation' in the life of the state."4 Machiavelli generally distrusted citizens, stating that "...in time of adversity, when the state is in need of it's citizens there are few to be found."5 Machiavelli further goes on to question the loyalty of the citizens and advises the Prince that "...because men a wretched creatures who would not keep their word to you, you need keep your word to them."6 However, Machiavelli did not feel that a Prince should mistreat the citizens. This suggestion once again to serve the Prince's best interests. If a prince can not be both feared and loved, Machiavelli suggests, it would be better for him to be feared bey the citizens within his own principality. He makes the generalization that men are, "...ungrateful, fickle, liars, and deceivers, they shun danger and are greedy for profit; while you treat them well they are yours."7 He characterizes men as being self ce ntered and not willing to act in the best interest of the state,"[and when the prince] is in danger they turn against [him]."8 Machiavelli reinforces the prince's need to be feared by stating: Men worry less about doing an injury to one who makes himself loved than to one who makes himself feared. The bond of love is one which men, wretched creatures they are, break when it is to their advantage to do so; but fear is strengthened by a dread of punishment which is always effective.9 In order to win honor, Machaivelli suggests that a prince must be readily willing to deceive the citizens. One way is to "...show his esteem for talent actively encouraging the able and honouring those who excel in their professions...so that they can go peaceably about their business."10 By encouraging citizens to excel at their professions he would also be encouraging them to "...increase the prosperity of the their state."11 These measures, though carried out in deception, would bring the prince honor and trust amongst the citizens, especially those who were in the best positions to oppose him. Machiavelli postulates that a prince must also deceive those who attempt to flatter him. [In] choosing wise men for his government and allowing those the freedom to speak the truth to him, and then only concerning matters on which he asks their opinion, and nothing else. But he should also question them toughly and listen to what they say; then he should make up his own mind.12 Since each person will only advice the prince in accord to his own interests, the prince must act on his own accord. Machiavelli discourages action to taken otherwise "...since men will always do badly by [the prince] unless they are forced to be virtuous."13 Machiavelli actively promoted a secular form of politics. He laid aside the Medieval conception "of the state as a necessary creation for humankinds spiritual, material, and social well-being."14 In such a state,"[a] ruler was justified in his exercise of polit ical power only if it contributed to the common good of the people he served, [and] the ethical side of a princes activity...ought to [be] based on Christian moral principles...."15 Machiavelli believed a secular form of government to be a more realistic type. His views
Monday, March 16, 2020
Biography of Phil Knight Essays Biography of Phil Knight Paper Biography of Phil Knight Paper Phil Knight is the founder and CEO of the athletic gear company, Nike. He was born in Portland, Oregon, on February 24th, 1938. Knight and Nike helped start a sports business revolution in the 1970s, changing old-fashioned tennis shoes into highly specialized equipment and promoting them as symbols of athletic prowess and success. Nikes success made Knight one of Americas wealthiest men. Celebrity Endorsement Strategy Known as a taskmaster CEO, Knight is also particular when it comes to matters of promotion. Hi, Im Phil Knight and I dont believe in advertising, was the way Nikes ad agency president remembered meeting his new client. Signing up perhaps the greatest basketball player of all time, the former Chicago Bulls superstar Michael Jordan, was only one of the breakthrough strategies that made Nike-wearers the envy of schoolyard pickup games everywhere. The Nike image has been also linked closely with notable bad boys names like McEnroe, Andre Agassi, and Charles Barkley. Redefin ing the Shoe market . High interest in sports gave Knight the impetus to study the way track shoes were being made and marketed in the late 1950s. For assistance he consulted his coach, the University of Oregons famed Bill Bowerman, who himself would become a senior member of the Nike team. Together they determined that American shoes were inferior in style and quality, too heavy, and too easily damaged. The Japanese, on the other hand, were experimenting with new, trimmed-down styles fashioned in lightweight, hardy nylon. Knight wrote his Stanford business-school term paper on the subject, then a few years later got involved personally by visiting Japan and arranging to import new-design running shoes himself. 2. In the early days, anybody with a glue pot and a pair of scissors could get into the shoe business, Knight told Geraldine Willigan in a Harvard Business Review interview. So the way to stay ahead was through product innovation. We were also good at keeping our manufacturing costs down. The big, established players like Puma and Adidas were still manufacturing in high-wage European companies. But we knew that wages were lower in Asia. Phil said. 3. From the start, Knights shoes sported their own look (including the distinctive swoosh logo that still appears today) and their own attitude. An early effort to promote the newly dubbed Nike-pronounced NY-kee and named for the Greek goddess of victory-included a now-classic advertisement set at the 1972 Olympic track trials in Eugene, Oregon. The copy boasted that four of the top seven marathoners wore Nikes. By the mid-1970s Nike was at the cutting edge of workout-shoe technology. For instance, it was Bowerman, the former track coach, who poured some liquid latex into his wifes waffle iron, thereby inventing the famous sole that made the earliest Nikes feel like bedroom slippers. Nike didnt exactly burst from the gate in profit, though. Major sports stars demanded major compensation for wearing Knights brand. A turning point came in the 1980s, when tennis star Jimmy Connors won Wimbledon in a pair of Nikes and John McEnroe hurt his ankle, [and] started wearing an obscure three-quarter [Nike] model that had sold all of 10,000 pairs that year. Slogans Bo Knows, Its Gotta Be the Shoes, Just Do It
Saturday, February 29, 2020
Guys vs. Girls Vive always been the kind of person who has more guy friends than girl friends. Girls tend to cause unnecessary drama, pick people apart and run their mouths. In truth, guys make better friends because they are lenient, arent as Judgmental and know how to be straightforward. Its always enjoyable spending time with people who are laid-back and relaxed. When hanging out with guys its about having a good time no matter how you look or what youre doing. Girls on the other hand are always checking to see if they look Kay and try to attract the most attention. Secondly, when it comes to disagreements guys argue and move on whereas girls hold grudges for months. More specifically, girls overbalance everything and get offended very easily. For this reason, it is preferable to have guy friends because guys dont take anything to heart. When theres a difference of opinions guys state their point of view and let it go whereas girls will bicker to tears and start unnecessary drama. Lastly, girls beat around the bush and sugarcoat the truth. When wanting an onset opinion guys arent afraid to say it like it is and tell you what they truly think. Girls tell you what you want to hear to attempt at saving your feelings even if it meaner telling a white lie. As a result guys make better companions because they dont avoid the truth and make situations easier to work out and communicate. Ultimately, when looking for a loyal, fun and honest friend choosing a guy over a girl is a better choice because you can be yourself, confide in them and have a drama-free friendship that lasts a lifetime.
Thursday, February 13, 2020
The Youthquake of the 1960s resulted in the launch of many magazines aimed at young women - Essay Example This decade was stated as Ã¢â¬Å"both the best of times and the worst of timesÃ¢â¬ . One of the transformational highlights that took place during this decade was a cultural revolution and transformation for of the women. The feminist trends were introduced during the sixties and the subsequent decades were affected by the feminism that came forward during the sixties. Women were following the new culture of feminism which reflected in their workplace decisions, marriage decisions, child-bearing issues and freedom of choice in their personal lives (Walsh 2010). The 1960s was a decade of change and revolutionary changes throughout the fashion trends with emerging new ideas and images, the reflection of which is still depicted through todayÃ¢â¬â¢s fashion. The significant aspect of the 1960s was that the main focus of the fashion industry was the young population as previously only the wealthy and mature elite class was aimed at by the fashion designers and industry. This new and e volutionary trend in the fashion world led to a Ã¢â¬Å"YouthquakeÃ¢â¬ of the 1960Ã¢â¬â¢s which was highlighted and communicated with the masses through a plethora of magazines such as Spare Rib, Cosmopolitan or New Woman. ... The result was a striking increase in the births of baby in America and Britain. This Ã¢â¬Å"baby boomÃ¢â¬ was higher in America with the birth of 75 million babies between 1946 and 1964 (Farber & Bailey 2001). The post-war economy in Britain also experienced an optimistic rise after the boom period. According to the British Prime Minister, Harold Macmillan in 1957, Ã¢â¬Å"Most of our people have never had it so goodÃ¢â¬ (1957: Britons Ã¢â¬Ëhave never had it so goodÃ¢â¬â¢ 2005). BritainÃ¢â¬â¢s economy also experienced a powerful boost due to the baby boom after the World War. These babies when reached their teens, they were a part of the post-war period and had grown in well-educated and favourable environments. These baby boomers were rebellious and did not agree with the conservative and conventional ideas of their parents. The American history observed these baby boomers to emerge as people of power and intellect such as the U.S. president George Bush and Bill Clinton. The teenagers ruled the 1960s with their rebellious yet fresh and young ideas. Not just the politics or the media, the youth culture was also depicted in the fashion and it is most likely that even after retirement pensioners will be seen in T-shirts rather than tweed suits! (60s Season: baby boom 2012). The young population formed a major part of the consumer population and they gave a new shape to both the market place and their own new lifestyles (Farber & Bailey 2001). The age of the baby boomers was characterized by the youth population brought up in an atmosphere of optimism and prosperity which ultimately affected their goals, aims, trends and future behaviours as well. The 1960s was characterized by new fashion trends which depicted in the attires and different clothing styles